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It may seem sometimes like we don’t know what we’re doing. And it’s
– Tony Hsieh (Zappos CEO) from his book Delivering Happiness, A Path To Profits, Passion, and Purpose
true: we don’t. That’s a bit scary, but you can take comfort in knowing that nobody else knows how to do what we’re doing either… so there are no experts in what we’re doing. Except for us: we are becoming experts as we do this.